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2012 Preditcions from Acronis

We believe that in 2012 small to medium sized companies will stop talking about it and actually start to virtualize their IT infrastructure. Its potential to help companies get the most out of their existing server and storage infrastructure means it will continue to be at the forefront of the IT debate.

However, 2012 could also be a year of conflicts and collaborations within organizations. As virtualization becomes common practice, some key questions surface, who owns the virtual data and therefore, who is responsible for backup & recovery? As the use of virtual servers for business-critical applications grows, data protection will become a big issue.

2012 is the year administrators from all sized organizations need to accept that the hybrid world is here to stay. The utopian 100% virtual network will remain a dream. Even the most forward-thinking SMBs will be hard-pressed to top a 90% virtualization rate. The fact is that hybrid environments will continue to flourish and we will see a shift to more vendors developing multi-hypervisor and multi-environment solutions. Companies need to make sure they have one backup and DR solution to protect their hybrid world.

Finally and by no means least, 2012 will be the year we expect Microsoft Hyper-V will wow the SMB audience and grow its virtualization customer numbers. The cost, its new features and its SMB market share make this possible. Microsoft and its partners are looking to capture this space, representing a great opportunity for the channel.

-Izzy Azeri

 

This blog post was featured on Virtual Strategy Magazine 1/26/12;

http://www.virtual-strategy.com/2012/01/26/2012-prediction-acronis

Alex Pinchev Joins Acronis as New CEO

January 17, 2011 – Today, Alex Pinchev, Red Hat’s former President of Global Sales, Services and Field Marketing, has joined Acronis as our newest CEO. Alex Pinchev has over 30 years experience in building and growing highly successful companies. For the past nine years, Alex has clearly shown his expertise by tremendously growing and expanding Red Hat into emerging markets. Before replacing Jason Donahue as CEO, Alex had also served on the Acronis Board of Directors since 2010.

 ”Acronis has built its reputation on providing easy-to-use, cost effective solutions for data protection, backup and disaster recovery for government organizations, businesses and home users worldwide,” commented Alex Pinchev. Alex believes that in the next phase of the company’s growth, Acronis will build an even stronger customer base and a great partner ecosystem. While also striving for a talented team of employees and products that will provide even more opportunities within the virtualization and cloud markets.

Over the past 12 months, Acronis has continued to strengthen its core business with new products, partnerships, alliances, and recognition in the industry’s most notable awards. Noted, Acronis was recognized in the Inc 500|5000 list of fastest growing private companies in America, as well as in Deloitte Technology Fast 500 for fastest growing technology, media, telecommunications, life sciences, and clean technology companies in the United States. Half way through 2011, Acronis also launched its new Global Partner Program to better serve the needs of their strategic partners while also adding an additional 3,000 partners in the past six months.

To read more, see Press Release; http://www.acronis.com/pr/press-releases.html

The Promise and Problems of Cloud Backup and Restore

This week we are pleased to share with you the thoughts of Clive Longbottom on the adoption of virtualization within businesses. Clive is the founder of Quocirca; a research and analysis company for IT decision makers, with its primary focus on European markets. Clive is a highly respected and globally recognized industry analyst with more than 15 years experience specifically focusing on the business and technology field.

 

Follow Clive on Twitter @clivel_98 and his blog featured on, The Big Picture

 

Backup and restore still remains a black art for many.  Although companies accept viscerally that data is now so central to their business that it should be protected, many small and medium businesses (SMB) and mid-market organisations still take an ostrich approach to data protection.  In many cases, there is no formal back up process or it is at best ad hoc; even where processes are in place  systems are never checked and in reality recovery may be tricky; in others, it is felt that using e.g. email as a replication store for data is enough of a step to allow for recovering after any data loss.

However, now on-demand (cloud-based) services are coming to the fore as a consideration for data protection.  As an external environment for storage such services hold much promise.  For example, being off-site, they provide good protection against disasters as well as just component failure (e.g. a flood taking out a complete building as opposed to the failure of a disk drive).  Such service are also  “elastic” – if you need more storage, then the cloud provider can allocate it, generally on the fly, so the business is not faced with large capital bills for storage units, tape systems or whatever.  Furthering the move away from capital costs, the amount of storage used is generally dealt with on a subscription basis, so making the costs relatively predictable and also controllable to a degree.

So, cloud-based backup and restore is perfect for the SMB and mid-market, then?  Well, yes and no.  There are a few issues that anyone looking to the cloud should bear in mind and ensure that they are happy with the way the provider deals with before proceeding.

 

  • Minimise the amount of data. Much of the data that a business deals with is repetitive and contains a lot of redundancy.  Ensuring that data deduplication is in place can reduce the amount of data needing to be backed up by up to 80%.  This then lowers the costs of cloud storage – and also makes any need for restore faster after any problems. The customer can either carry this out as part of its overall data policy, or can use a provider that builds in target-based deduplication in its services.
  • Initialising the first backup. If all you want to do is backup a small amount of data, then an ADSL line will probably be OK.  But, for an organisation with a few terabytes of data, such an initial backup could take weeks – and hammer your available bandwidth.  Better to backup to a physical storage device at LAN speeds and ship the device to the cloud provider, so that they can transfer the data to their systems at LAN speeds too.  Conversely, when it comes to the need for recovery, the same approach should be available – the cloud provider copies the required images/data over to a storage device, ships it to the customer who can then carry out the full restore at LAN speeds, rather than over the WAN.
  • Continuing the backup.  Once the first full backup has been created, the amount of data being transmitted over the WAN needs to be controlled.  The best way to do this is for the provider to carry out “incremental” backups, which just look at what has changed over a defined timescale and create a small additional file that is transferred and stored.  On a regular basis, it is best to then consolidate the original image and incrementals to a single file to make restores less of a hassle.
  • Security of data.  Any organisation should have a defined data security policy, and a set of procedures to support this.  This is all well and good if everything inside the organisation is carefully dealt with, but if the cloud provider’s procedures do not match the corporate policy, then where does leave the organisation?  Ensure that your needs for data security against internal and external governance needs are met by the cloud provider.  For example, backups may be encrypted at rest and the data may be encrypted while on the move to provide better levels of security.
  • Veracity of backup.  It’s fine believing that you have a full backup system in place. It’s heart-breaking to find that it doesn’t work when you come to restore. Backup sets need to be tested on a regular basis to make sure that what you believe is there is really there and is recoverable.
  • Granularity of recovery. Image backups, where a full system is encapsulated, are a great way of dealing with data recovery – when a system is broken, a “bare metal” restore can be carried out against new replacement system and can be back up and running again in a short time.  However, unless granularity is in place, a user losing just one file may find that they have to wait for a full restore of their system is done just to regain access to that file.  A system must be able to present the image as if it was a complete disk system, enabling either technical staff, or preferably the user themselves, to recover single files from the image.
  • A “Plan B”.  Times are tough, and businesses are going to the wall all the time.  Cloud companies, far from being immune to this, are possibly more prone to failure, as they are pushing a new approach, with differing business models, and there are a lot of cloud companies that will never make it through the hard times.  The last thing you want is to find that you have a failure resulting in the need to have a full restore of a system and to then find that the cloud provider’s phone is answered by an administrator saying that all the hardware – and what lies on it – now belongs to them, and it will be on eBay within the next couple of weeks.  The cloud can be a great help here – as long as data deduplication has been used and the number of images concerned is controlled, they can be copied to other cloud-based storage providers, so creating a level of redundancy.  Where a lot of data is being dealt with, it may be necessary to look more towards the use of a physical device again.  Here, owning a NAS-based device that sits within the provider’s network and where they copy images over on a regular basis means that should they go bust, the NAS device can be reclaimed by the customer, as the administrator has no ownership of it.

 

The cloud does offer a great way for backup and restore needs to be dealt with in a cost- and business-effective manner.  However, if approached in the wrong way, it will be costly and may not provide the peace of mind that the organisation expects.  By ensuring that the above areas are dealt with, cloud-based backup and restore should be something that can be set up and forgotten about, being available for the remediation of both minor and major issues as they occur.

 

 

The opinions expressed in this blog are solely the opinion of the blogger, who is not affiliated or employed by Acronis, and therefore do not necessarily reflect the views of Acronis.  No advice or facts given in this blog will establish any warranty.

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